This allows a smartphone to receive and display social media or text messagealerts even when the device’s screen is locked and the social media application that is pushing the notification is closed. The effectiveness of push notifications often depends on the type of app.

A Push Notification (also called server push notification) allows to deliver information from the app to the mobile device (or computer) without a request from the user. It also doesn’t need the app to be opened, so it represents a significant source of information because the smartphone will display the text message even if the app is closed and the screen locked. Therefore, the user is definitely going to see it.

Benefits of mobile app push notifications
i- Stimulate user engagement. …
ii- Re-engage/retain users. …
iii- Increase conversion rates. …
iv- Target the right users. …
v-Track actionable metrics. …
vi-Enhance brand consistency. …
vii-Improve your customer care strategy with useful content.